Florieda Farms’ Digital Marketing Project

Content Production, Data and Analytics, Digital Marketing

Status:
Completed
Client:
Florieda Farms
Location:
Nigeria | Canada

The collaboration between me and the team at Zinotrics Advanced Tech led to a successful digital marketing campaign for Florieda Farms.

We sold out frozen food products in 3 months with a daily ad budget of less than US$1, and live cockerels in less than 3 days with a daily ad budget of less than US$1.

Also, we maximized reach and awareness for the brand through organic content marketing on Facebook and Instagram. We increased following by 5061% (44 t0 2271).

The full details of this project is below.

This case study will give you an insight into some of the challenges we faced in the planning and execution of this project, and how we were able to solve those challenges.

Some of the project’s deliverables include:

Brand Strategy and Marketing Plan
Brand Messaging and Sales Copy
Content & PPC Marketing Plan and Implementation

Florieda Farms is a leading producer and seller of organically-grown foodstuffs and organically-bred livestock. They have branches in Nigeria and Canada.

Developing a marketing plan and setting up data & analytics

In crafting an effective digital marketing strategy for Florieda Farms, the focus was placed on leveraging the power of content marketing and targeted PPC ads on platforms such as Facebook and Instagram.

The first step involved a comprehensive analysis of Florieda Farms' target audience, industry trends, and competitive landscape. To ensure data-driven decision-making, I meticulously set up advanced e-commerce tracking on their website using Google Tag Manager and seamlessly integrated Google Analytics 4.

This provided invaluable insights into user behavior, conversion paths, and the overall performance of digital marketing efforts. Additionally, I implemented a Facebook Pixel, seamlessly connecting it to the website.

This strategic combination of tools not only facilitated a deeper understanding of user interactions but also enabled precise measurement of the effectiveness of content marketing initiatives and PPC ad campaigns.

The integrated data and analytics framework became instrumental in refining the digital marketing strategy for Florieda Farms, ensuring continuous optimization for enhanced online visibility and profitable business growth.

Content Strategy & Implementation

A key component of the content creation strategy and implementation revolved around the integration of motion-designed videos and visually compelling graphics tailored specifically for PPC ads and content marketing on Facebook and Instagram.

This was to captivate the audience's attention and convey the brand's story and products in a visually engaging manner.

The blend of motion and static visuals not only enhanced the aesthetic appeal of Florieda Farms' content but also contributed to higher engagement rates and increased brand recall, fostering a stronger connection with the target audience.

Executing The Marketing Strategy

The successful implementation of the content marketing and PPC campaign plan was critical in achieving extraordinary results for Florieda Farms, culminating in the sell-out of several products.

To optimize campaign performance, adjustments were made in real-time based on continuous analytics monitoring.

The strategy's resounding success not only increased brand visibility but also resulted in unprecedented product sell-outs, demonstrating the efficiency of a well-integrated content marketing and PPC campaign in accomplishing actual business goals.