Nigeria
Completed
Website SEO Optimization, Website Speed Optimization, MarTech Setup (Google Workspace & MailChimp)
SEO-Optimized Website with Google First Page Ranking Articles. Organic Traffic from ChatGPT. Google Tag Manager, Analytics, & Search Console Properties. Google Workpace email with DKIM, SPF, & DMARC verifications. Domain-Authenticated MailChimp Account (DMARC & DKIM).
Project Overview:
Careergrill provides expert guidance for admissions and scholarships at top-tier universities worldwide.
Their clientele includes students and graduates from prestigious institutions such as Harvard.
To maintain their competitive edge, Careergrill sought to optimize their website’s SEO and performance, integrate advanced web analytics, and enhance user experience to drive conversions and ROI.
Low Visibility on Search Engines: Careergrill’s website struggled to appear on the first page of Google search results for relevant queries.
Lack of Web Analytics: They lacked insights into user behavior, engagement, and conversion points, making it challenging to optimize marketing strategies.
Limited Organic Traffic: Their site’s reach to target audiences was limited, including untapped potential audiences from platforms like ChatGPT.
Conducted an in-depth keyword analysis to identify high-value, relevant search terms.
Optimized on-page elements, including meta tags, headers, and content, to align with targeted keywords.
Improved site structure and internal linking to enhance crawlability and user experience.
Generated a well-optimized sitemap and submitted it to Google.
Enhanced website speed by compressing images, leveraging caching, and optimizing code.
Implemented responsive design to ensure seamless usability across devices.
Deployed Google Tag Manager, Analytics 4, and Search Console to track user behavior, traffic sources, and conversion metrics.
Set up custom dashboards for real-time insights into engagement and performance.
Optimized content structure for discoverability on emerging platforms like ChatGPT.
Configured Google Workspace DKIM, DMARC, and SPF records to enhance email deliverability and security.
Authenticated Careergrill’s domain for use on the MailChimp platform, ensuring a seamless and secure email communication experience.
Within two months, Careergrill’s key web pages ranked on the first page of Google for several targeted keywords, significantly boosting visibility.
Achieved a steady increase in organic traffic from both Google and ChatGPT, introducing new audience segments actively searching for their services.
Integrated web analytics provided actionable data, enabling Careergrill to refine marketing strategies, identify user pain points, and improve overall user experience.
Improved site performance and content relevance resulted in a noticeable increase in inquiries and conversions, positively impacting their bottom line.
By combining SEO, performance optimization, analytics integration, and email authentication setup, we helped Careergrill significantly enhance their online presence and drive meaningful engagement with their target audience.
Their success highlights the transformative impact of a strategic, data-driven approach to digital marketing.
