Completed
Dipa Looks
Manitoba, Canada
The leadership team of Dipa Looks approached our team for a full branding project, ahead of their products’ relaunch. We got to work and delivered a successful branding project.
The project was so successful that all of the brand’s products sold out on their relaunch day. Also, the brand’s awareness and reach increased exponentially.
This case study will give you an insight into some of the challenges we faced in the planning and execution of this project, and how we were able to solve those challenges.
Some of the project’s deliverables include:
Working with the brand’s leadership team, we devised a brand strategy that reflects an in-depth understanding of the customers’ needs and how to meet those needs through the brand’s products and contents.
The goals of the brand, as defined by the leadership team, were transformed into actionable objectives and a detailed marketing plan was developed to meet those objectives. The customers’ needs and goals were also prioritized in this stage.
No business exists without its customers. We were able to pinpoint members of the brand’s target audience through extensive research. Then, we made all the information about the target audience into a simple buyer persona that’ll be useful for every team in the company, from product development to graphics design and customer service. Now they’ll be able to adequately serve the customers knowing who they are, their pain points and challenges.
Through a structured brand positioning exercise in the discovery session we were able to determine how to position the brand in such a way that it’ll attract the target audience and stand out among competitors.
The discovery session with the leadership team of the brand uncovered the brand’s mission to be “advocating and practising toxin-free beauty”.
We developed effective brand messaging that reflects this mission. The brand’s unique story was told in a way that it’ll attract the brand’s ideal customers. The full suite of brand messaging can be viewed here.
The discovery session with the leadership team of the brand uncovered the brand’s mission to be “advocating and practising toxin-free beauty”.
A new brand tagline was also coined to reflect the brand’s mission and purpose. The old Tagline “The Ultimate Skin Investment” was changed to “Reach Your Natural Glow”.
Developed were product descriptions that were hype-free and demonstrates how the Dipa Looks set of products help their customers achieve toxin-free beauty.
A messenger chatbot was also developed for social selling, review collection, and order tracking.
The Dipa Looks’ website is their number one portal for product sale. So, it’s important that it was responsive, fast, mobile friendly and easy to navigate. That was exactly what was delivered, a redesigned and optimized websites that was fully functional for ecommerce.
Also implemented was web analytics to enable tracking of events and conversion, so as to constantly optimize sales funnels. A new blog was also added so the brand can share useful skincare related contents with its target audience.
After a Content Discovery Meeting with the leadership team of the brand, some content goals were identified, with the most prominent one being educating members of their target audience about Natural Skincare. This is in a bid to promote toxin-free beauty.
Those content goals were transformed to content campaigns that were promoted organically through the brand’s social media platforms.
