Blitz IRE Brand Strategy & Digital Marketing Project

Branding, Content Production, Data and Analytics, Digital Marketing, Website Development

Status:
Completed
Client:
Blitz IRE (Industrial Real Estate)
Location:
Wisconsin, USA

We embarked on a transformative project with Blitz IRE, a Wisconsin-based industrial real estate firm.

As a new firm in the industry, we defined their brand identity through a captivating tagline - "Driving Profitable Growth," and established a dynamic brand story. These reflect the leadership team's mission to drive profitable growth in the manufacturing industry through the provision of profitable industrial facilities.

Our work extended to creating a sophisticated real estate website, integrated with Google Tag Manager and Analytics 4. Concurrently, a strategic content marketing campaign, featuring industrial real estate guides as lead magnets, and targeted LinkedIn PPC ads were executed.

In just six months, three out of four industrial properties owned by Blitz IRE were successfully leased, demonstrating the tangible impact of our holistic branding and digital marketing efforts.

This case study goes into the journey that catapulted Blitz IRE to new levels of digital visibility and leasing success.

Some of the project’s deliverables include:

Brand Strategy and Marketing Plan
Brand Messaging and Sales Copy
Website Design and Optimization
Content Marketing
PPC Campaign
Local SEO

Developing a brand strategy and marketing plan

Our strategic blend of market research, competitor analysis, and client insights, delineated a roadmap that seamlessly integrated online and offline channels to maximize reach and impact.

Developing the Website

The creation of the Blitz IRE website was a purposeful endeavor aimed at combining functionality with a smooth user experience.

Built on a well-optimized WordPress framework, the website includes vital functionality found in top-tier real estate websites.

Beyond its visually stunning design, the site is user-friendly and easily manageable, allowing Blitz IRE to effortlessly update and maintain their online presence.

The combination of Google Tag Manager and Analytics 4 improves the site's data analytics capabilities, offering useful insights into user activity and interaction.

Furthermore, installing the LinkedIn Insight Tag adds another level of sophistication, allowing for detailed audience and conversion tracking.

This combination of user-friendly design and extensive analytics features makes the Blitz IRE website a valuable instrument in their marketing arsenal.

Implementation of the Marketing Plan

Blitz IRE's complete digital marketing approach included targeted content marketing, LinkedIn PPC, and Local Real Estate SEO initiatives, all of which contributed significantly to the brand's reach and impact.

Our content marketing efforts were focused on the creation and distribution of industrial real estate guides, which were strategically positioned as lead magnets to engage and educate the audience.

Simultaneously, LinkedIn PPC campaigns were carefully designed to increase brand visibility, reach, and lead generation in the industrial sector. On the Local Real Estate SEO front, Blitz IRE took a proactive approach by advertising its properties on leading industrial real estate websites in the United States, complete with optimized brand and property profiles.

Furthermore, we used Google My Business to create a local online presence, capitalizing on organic real estate traffic in important service areas, including Wisconsin and Ohio.

This comprehensive approach resulted in a multifaceted digital presence, combining relevant content, targeted advertising, and localized SEO efforts to establish Blitz IRE as a key player in the industrial real estate market.